How We Target

We use a simple, four-step process.

1: Identify

Building lists together. 

2: Match

The power of consumer data.

3: Push

Reaching people where they are.

4: Impact

Shape the conversation.

Identify

Building Lists Together

 

The most effective campaigns target those who matter most.  We work collaboratively with your strategists to understand your challenge and identify the right group of people to deliver your messages to.  

 

Our team works closely with your internal subject matter experts, external agencies, lobbyists, or even research agencies to understand the landscape and chart and effective path.

Match

The Power of Consumer Data

 

The most effective campaigns target those who matter most.  We work collaboratively with your strategists to understand your challenge and identify the right group of people to deliver your messages to.  

 

Our team works closely with your internal subject matter experts, external agencies, lobbyists, or even research agencies to understand the landscape and chart and effective path.

Push

Reaching People Where They Are

 

The most effective campaigns target those who matter most.  We work collaboratively with your strategists to understand your challenge and identify the right group of people to deliver your messages to.  

 

Our team works closely with your internal subject matter experts, external agencies, lobbyists, or even research agencies to understand the landscape and chart and effective path.

Impact

Shape the conversation

Most targeting requires that you guess where people will be so you can put an ad there.  Our targeting lets you put an ad where your targets are, wherever they are. 

After we’ve matched our initial data, we push our lists to ad platforms that have used the same consumer databases to match their users.   

In the end, we’ve used our human-made lists to reach people wherever they are.  

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