An approach for every challenge

Whether you’re trying to reach a single decision maker, change the way a group of people view your issue, or expand your reach, we can help.

Human strategists and analysts sit at the core of everything we do — no AI, no shortcuts.  Our teams work directly with you to build audience lists that specifically address the challenges you’re trying to tackle and think holistically about how to move them.

Echo

This is the ultimate power mapping project: you tell us the specific individuals you want to target and our team of human analysts will map the best ways to reach them — and those who can influence them – to create an unmissable, 360 degree approach that delivers your message wherever they are.

Best uses:

  • Executives and C-Suite
  • Board members
  • Legislators
  • Philanthropists
  • Purchasing managers
  • Investors
  • Industry taste makers

Cohort

Need to build awareness in a specific office, or with a specific group of people?  That’s Postorbital Cohort.  We can build small lists of the most important groups of people who need to see your message, and make sure you’re part of their conversations, helping you shape the narrative around issues and events in real time. 

Best uses:

  • Industry influencers
  • Journalists
  • Professional leaders
  • Investors and key shareholders
  • Donor targets
  • Category influencers

Expand

Your data, made stronger.  Reach those you already have a relationship in a new ways, by adding rich communications and marketing channels to your existing efforts.  

Best uses:

  • Customer engagement
  • Donor awareness
  • Stakeholder visibility
  • Event follow-up
  • Industry outreach
  • Marketing support

Broadcast

Share your message at scale: Broadcast helps you get to the groups of people who matter most, when you can’t get the data off the shelf. We can reach people who were at a trade show, or people who work in a certain facility, or who may have a certain kind of health insurance provider. We can help you reach young Spanish-speaking women, or retirees who love to travel abroad. 

Best uses:

  • Demographic targeting
  • Purchase history and intent targeting
  • Psychographic modeling
  • Trend and predictive modeling
  • Issue affinity targeting
  • Voter file targeting

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